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Published 03/03/2009 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
What can you use the app for? is a social inter-networking site that allows users to login to all of their social networking sites from one location. Users can share information between networks, and send information to all of their networks at the same time. Currently the service supports Facebook, HI5, Orkut, Voteme, Google, Metacafe, YouTube, MSN, Games and 5 other social networking sites. Users have their own Start Page on Power, which shows a summary of all of their Messages, Friends, Communities, Friend Invitations, and Updates from all of their social networking sites. There are also links to pages for each of these categories.

The Start Page also provides links to the user’s home page on each of the social networks that they belong to. There is a message bar at the top of the page which allows users to send messages to any of their friends. By entering a friends name in the message bar, users can also view that friend’s profile, view their photo, or chat with them. There is also a chat bar at the bottom of the page which allows users to log into and use MSN messenger via The user’s profile is also shown on the Start Page. The site’s content is available in English, Portuguese and Spanish. screenshot
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What is the history and popularity of the app? is a privately held company with 70 employees. The company, headquartered in Rio de Janeiro, Brazil, is headed by CEO Steve Vachani. The company also has offices in San Francisco and Hyderabad, India. was launched to the general public in October 2008 and the site currently has millions of registered users. The site has an Alexa page rank well below the 50,000 mark. The company has received $8 million in investments from Draper Fisher Jurvetson and Esther Dyson.

What are the differences to other apps? has no direct competition, but one similar site is Bebo, which allows users to track their friends, updates, etc. on other social networking sites, but does not allow for sharing of information between sites. Power enhances, rather than competes with the social networking sites that it integrates, although one could make the argument that it is taking away direct traffic from these networks.

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How does the web app look and feel to use?

Power has a relatively clean look, but some of the pages are a bit cluttered. The site is responsive, however, and page loads happen fairly quickly. Navigation is intuitive, with the same top menu bar shown on all pages of the site. The top menu bar contains links to the Start Page, Messages, Friends, Communities, Updates and Birthdays. Response time when accessing the home page at another social networking site depends on the current response at that site, so times vary when using this feature.

How does the registration process work?

Membership is free at Power, but registration is required. You must belong to at least one of the social networking sites that Power is integrated with, and you have the option of using your Orkut or HI5 username and password to login to Power. The registration process is simple, asking only for full name, email address and password.

What does it cost to use the application?

Membership is free, there is no premium membership available.

Who would you recommend the application to?

Power is recommended to any user belonging to two or more social networking sites who would like to be able to track all of their friends, updates, etc. in one place. In addition, users who would like to be able to update all of their social networking sites from one location could benefit from Power. The service has seen phenomenal growth, and more social networks are being added as they become popular. Power is already a central meeting place for millions of users, and will undoubtedly continue to grow and add features.

  • Ability to view a summary of activity from all of the user’s social networking sites from one location
  • Allows for transfer of data between social networking sites
  • Users have the ability to send messages, updates, etc. to all of their social networking sites at one time
  • Start Page provides a convenient summary of a user’s Friends, Updates, Communities, and Friend Requests
  • By loggin into the Power site users are subsequently automatically logged into all of their other social networking sites video

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